Discipline met imagination.
A Navy household, a creative mother and a childhood shaped by movement.
The story of Prayasa
An effort became a way forward.
Prayasa means an effort. It began when Jyoti Jahnavi turned loss, memory and a lifelong pull towards Indian craft into something that could live beyond her.
▶Watch the founder's film
A story of heritage, healing and hope.
Made with time.Not by the clock
Mumbai · Hong Kong · UK · Banaras · Goa
The journey of Prayasa
Five moments. One continuing thread.
Prayasa was not built in one straight line. It was shaped by the places Jyoti lived, the loss she carried and the makers who showed her what was worth preserving.
Design opened the world.
Global study sharpened her eye, but India remained the pull underneath it all.
Loss changed the question.
What began as healing became a search for work with meaning and memory.
The answer was in the hands.
Working beside weavers made preservation practical, personal and alive.
A quieter base. A wider reach.
From Goa, Prayasa carries Indian craft to homes in India, the UK and the US.
Every chapter changed the work.Every thread kept the story intact.
Founder film · coming soon
The hands behind the story.
Founder story
Jyoti Jahnavi
Designer · Founder · Bridge-builder
Her work brings together global design education and the patience of Indian making. Prayasa is how she chose to rebuild, while helping heritage skills remain economically alive.
She does not treat craft as nostalgia. She works with artisans to reinterpret it for how people live now, without removing the human time that gives it value.
“From grief can grow beauty. From slowness, transformation.”
40+Days for some tapestries
What the work looks like
Made slowly enough to remember.
Prayasa works closely with artisans from Banaras, preserving handwoven techniques while shaping them for contemporary homes. Every creation keeps the patience, variation and touch that machine-made objects erase.
Silk tapestries · wall art · brocade cushions · home accents · heritage textiles
Where the thread travels next
Indian craft, carried forward.
Prayasa is growing across borders, but the centre stays unchanged: the artisan, the process and the belief that beautiful things should carry the memory of how they were made.
Explore the collectionsIndiaUnited KingdomUnited States
